Optotech Ltd.

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eye trackingFollowing the high standards of today’s world of marketing, Optotech Ltd. is the first company in Greece that can deliver high quality innovative services guaranteed to enhance your brand image and sales using the innovative eye tracking technology.

 

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Combing these two characteristics allows us to calculate the point where our gaze meets the object we are looking at after a calibration process for every individual.

 

The data collected via all these different eye-tracking techniques are presented to you in a simple and easy to understand form, while their evaluation can contribute to the optimization of your products, avoiding any future changes or even the need to redesign a product. The report include: Heat Maps, Scan Paths, Look Zones and Video recording. Optotech owns two types eye-trackers: a mobile one, ASL's Mobile Eye XG, a wireless eye tracker which can be used even in outdoor measurements, and a static one ASL's Eye TRac6, which gives the user the opportunity to record the eye movement in detail and in a broader spectrum of applications.

 

In cooperation with Emmetropia Eye Institute and Medotics SA, Optotech developed the R.A.D.A.R. Method.

 

Visit Optotech's website here.

 

 

Our HistoryOur journey began in 2007 and continues with the same passion and success until today

2007

Optotech Ltd.

Our company, Optotech Ltd. is funded and becomes the first eye tracking company in Greece.

2007
2008

Our journey begins

Eye tracking application in reading.

2008
2009

First, small scale, research with dyslexic students

Dr. Ioannis Aslanides, driven by a family incident, decides to start a project about digitalizing dyslexia and reading difficulties using eye tracking tech.

2009
2010

First publication on DYSLEXIA for dyslexia

We publish our first paper on peer-reviewed journal DYSLEXIA

2010
2011

Research study in a private school

The private school "To Pagrition" allows to our search team to get massive amount of new data samples by assessing the students of the school.

2011
2014

Proudly present our very own eye tracker

In collaboration with Medotics AG, we created our own eye tracker, tailored for eye tracking research in dyslexia and reading.

2014
2014

First, big scale, research study in public schools

Initiate and finalize, in the same year, a big scale research study on students of urban, sub-urban and rural schools of Heraklion.

2014
2015

Patent granted for RADAR Method

Our team acquires a domestic and an international patent for RADAR Method.

2015
2016

First research study with English dyslexic studies in UK

Our team assesses our first English-speaking population and becomes officially a potential "universal & international screening method for reading difficulties".

2016
2017

Proud to publish another research study of our team in peer-reviewed journal PLOS ONE

Our multi-disciplinary team publishes the results of our research study on dyslexics and non-dyslexics students.

2017
2018

International collaborations: Harvard & Cardiff MET

We imitate two clinical trials -under IRB- for the English-speaking population of USA and UK, with two renowed universities: Harvard University, with primary investigator Dr. Stelios Smirnakis and with Cardiff Metropolitan University, with primary investigator Dr. Cheryl Ellis.

2018
2019

RadarMission Ltd.

RADARMISSION Ltd. is funded, in order to make RADAR accessible to a wider audience.

2019